j/fit founder Jody Lernihan owned and managed sports equipment stores for 20 years, when one day she was jogging on her treadmill at home and thought, "Wouldn't it be great if affordable, portable, convenient fitness equipment were easy to find?" (In the 90s this was certainly not the case.) Jody and her brother Bob developed a business model to fill this need, and j/fit was born.
Today, Jody, Bob and the rest of the j/fit crew are sure of a few things:
Exercise balls, tubing and latex bands, and light weights can be accessible and affordable.
If people knew how to use these items correctly, they can have an effective at-home workout that will take minimal time.
If exercise equipment is attractive it will be even more fun to use. (Jody is hands-on and passionate about this one. She personally designs many of j/fit's products.)
j/fit is founded on this fact: If your body feels good, so will your mind. That's why we offer:
Portable, storable exercise equipment that's high quality, stylish, and affordably priced
Instructional videos so you can have a great workout that won't take a ton of time
The j/fit community: a fitness journal that gives you the latest news on fitness gear, exercise techniques and health and wellness tips